Abstract
Quantitative strategic planning matrix (QSPM) is an old and efficient method which is used for organizational strategic ranking. However, a new method of decision-making such as Fuzzy technique for order preference by similarity to ideal solution (TOPSIS) has attracted the attention of researchers and strategists. This is because of more reliance on the use of experts’ opinions and increase in the reliability of the results. With respect to this, this article attempts to submit a new combined approach of codifying and ranking strategies. In this article which was accomplished in Chooka Company in Iran as a case study, information was obtained with respect to analysis of effective internal and external factors on the analysis matrix of strengths, weaknesses, opportunities and threats points, and its causes of codifying organization strategies. Firstly, it prioritized using QSPM technique. In addition, strategies from pair-wise matrix with key indices, weighting, increasing reliability, the simultaneous qualitative and qualitative criteria and the selected strategies prioritized via Fuzzy TOPSIS method results proved that Fuzzy TOPSIS method has greater advantages than the QSPM technique. Therefore it is more suitable for organizational strategies. Key words: Strategic planning, strengths and weaknesses and opportunities and threats (SWOT) matrix, quantitative strategic planning matrix (QSPM), Fuzzy technique for order preference by similarity to ideal solution (TOPSIS), analytic hierarchy process.
Highlights
In today’s world, direction of the basic and accelerated variety from a steady and predictable circumstance in the past to a wisely motivated, complicated and unstable environment at an informative revolutionary era, seems the most important thing.One of the most important challenges together with the important discussion related to the top and high-ranked managers in the organizational system, is submitting a steady and codifying plan for existence and growth in such a comparative, complicated and hard circumstance with the point of view on internal and external, and forecasting the future of the organization
Quantitative strategic planning matrix (QSPM) is an old and efficient method which is used for organizational strategic ranking
In this article which was accomplished in Chooka Company in Iran as a case study, information was obtained with respect to analysis of effective internal and external factors on the analysis matrix of strengths, weaknesses, opportunities and threats points, and its causes of codifying organization strategies
Summary
One of the most important challenges together with the important discussion related to the top and high-ranked managers in the organizational system, is submitting a steady and codifying plan for existence and growth in such a comparative, complicated and hard circumstance with the point of view on internal and external, and forecasting the future of the organization. For this reason, planning suitable strategies is one of the most important elements of top managers in an organization and is settled at the top of their duties. These opportunities determine the time spent and the under assessment of the resources on the organization’s investment
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