Abstract

Electronic fast food premiums were investigated for their ability to leach toxic metals into the environment. Low levels of the metals barium, cadmium, chromium, and mercury were detected. Significant quantities of lead were found, up to 177 mg/L, over thirty five times the permissible levels. Key words: Waste, management, toxic, metal, leachate, lead, toys.

Highlights

  • The Federal Trade Commission (FTC) describes a premium as any non-food item distributed in connection with a company‟s food products

  • The results of the Toxicity Characteristic Leaching Procedure (TCLP) tests of 35 Fast Food Premiums (FFP) toys are shown in Table 3 and Figure 2

  • Lead was found to leach from Printed Wire Board (PWB) at concentrations greater than the Recovery Act (RCRA) toxicity characteristic (TC) limit (5.0 mg/L) for 22 out of the 27 tested FFP toys that contained PWB

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Summary

Introduction

The Federal Trade Commission (FTC) describes a premium as any non-food item distributed in connection with a company‟s food products. Developed over two years and debuting in 1979 the first Happy Meal was a circus-wagon-themed box with the standard hamburger or cheeseburger option, as well as French fries, cookies, a soft drink and a toy (Webley, 2010). The first toys were simple, a stencil, eraser, bracelet, puzzle, or spinning top. Other Fast Food Premiums (FFP) include coupons, game cards, beverage containers and special offers. FFP are in use by most fast food restaurants around the world. Examples of other fast food franchises in the US include Burger King, Carl‟s Junior, Wendy‟s, Subway, and Hardee‟s. The suitability of using FFP to market food to children has long been an issue (Otten, 2014) Examples of other fast food franchises in the US include Burger King, Carl‟s Junior, Wendy‟s, Subway, and Hardee‟s. The suitability of using FFP to market food to children has long been an issue (Otten, 2014)

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