Abstract
Environmental advocacy on American television draws upon utterly exhausted stereotypes, which have become part of a popular discourse. This article serves as an installment in an ongoing project at York University. It analyzes the ideological framing and discursive construction of environmental advocacy, suggesting that such portrayals perpetuate cognitive injustice through the perpetuation of stigmatizing discourses. The power of these discourses reduces the credibility of environmental campaigns, situating discourse in a matrix of power which encourages a culture based on perpetual growth and industrialization, consumption, and anthropocentrism. Key words: Cognitive injustice, critical discourse analysis, frame analysis, environmental advocacy.
Highlights
This article serves as an installment in an ongoing project at York University
It is argued that such discursive projections exemplify what scholar Boaventura de Sousa Santos (2007) refers to as cognitive injustice - that is, the failure to recognize the plurality of epistemologies and the manner in which people provide meaning to their existence
Using Norman Fairclough‟s (1995) critical discourse analysis and Erving Goffman‟s (1974) frame analysis, this paper reveals how cognitive injustice is perpetuated through certain discursive constructions
Summary
This article serves as an installment in an ongoing project at York University It analyzes the ideological framing and discursive construction of environmental advocacy in American television. This article operates on the basis that frames influence interpretations of reality and follows recent applications of framing within cognitive, constructivist and critical perspectives (Reese, 2007) It is the critical perspective, which interests me for the purposes of this project, because this perspective sees frames as mechanisms of hegemonic control employed by the powerful. Robert Entman (1993) has contributed to the conversation on framing, defining the process as the representation of certain aspects of a perceived reality This representation, promotes a “particular problem definition, causal interpretation, moral evaluation and/or treatment recommendation” Like CDA, is of paramount importance when investigating how discursive practices are situated in matrices of hegemonic power
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