Abstract
The study was aimed to analyze avocado and mango value chains actors and identify factors that determine avocado and mango market supply in the selected area of Gurage zone. A total of 259 avocado and mango producers were selected through three-stage sampling technique and 151 traders from different level were used to collect primary data using questionnaire and semi-structured interview. Descriptive and econometrics method of analysis were applied for analysis. Value chain approach analysis result revealed that input suppliers, avocado and mango producer, collectors, wholesalers, retailers, and consumers were the main actors in avocado and mango value chain. The profitability and gross marketing margin approach of market analysis showed that wholesalers received the highest marketing margin (34.62%) and highest profit share (36.75%), while producers received the least marketing margins (15.17%) from avocado and mango trade. Generally, all market participants were operating at profitable level, but producers were relatively disadvantaged from the market as they received lowest share from consumers’ price. Moreover, sex of household, land allocated to mango, market distance, farming experience, extension service, market price, and family labor determined mango market supply. Likewise, education level of household, market distance, farm experience, extension service, and family labor affected market supply of avocado. Accordingly, market performance of avocado and mango has shown that producers were relatively disadvantaged and various determinants contributed to reduced market supply of mango and avocado. Therefore, strengthening of extension service and education of farmers, efficient use of family labor, and improvement of farmers’ experience and infrastructure is recommended. Key words: Avocado, mango, value chain.
Highlights
IntroductionThe country puts greater emphasis on increasing production of fruit crops by nearly half at the end of Second Growth and Transformation Plan (GAIN, 2018)
Per capita consumption of fresh fruits in Ethiopia equals around 7 kg per person per year, which is 8 times lower than the average amount for the East Africa region, which stands at 55 kg per person per year and 21 times far below the World Health Organization (WHO) and Food and Agriculture Organization (FAO) recommended minimum level of dietary intake, and may be due to low income, below capacity production and weak dietary habits resulting from inadequate awareness of nutritional benefit (GAIN, 2018)
Avocado and mango producers, local collectors, wholesalers, retailers were identified as a main value chain actor for both fruits
Summary
The country puts greater emphasis on increasing production of fruit crops by nearly half at the end of Second Growth and Transformation Plan (GAIN, 2018). The production of fruit crops are estimated at 780,000 metric tons, nearly 760,000 metric tons of which is destined for domestic consumption. Mango (Mangifera indica L.) and avocado (Persea americana Miller.) are among the dominant fruit crops next to banana in terms of area coverage, total production and export value in Ethiopia. South Nation and Nationalities (SNNPR), Oromia, and Amhara regional states are the major growing areas of edible fruits. These regions have the largest potential for production increases using rain-fed as well as irrigated commercial farming systems (CSA, 2017)
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