English

Abstract

Most Endek purchases in the Bali Province in 2021 are in Denpasar City. The intention to buy Endek in Denpasar City has been increasing for a long time. This is because Denpasar City is known to be the first to socialize with Endek cloth; this is proven by the use of Endek cloth among Denpasar City Government Employees since 2005. The purpose of this study was to examine the role of attitude in mediating the effect of subjective norms and product quality on the intention to repurchase Endek traditional cloth products in Denpasar City. The number of samples in this study was 130 residents of Denpasar City who used Endek products. The analysis technique used is PLS-based SEM and supported by VAF. Based on the results of the hypothesis analysis, it was explained that the subjective norm variable had a positive and significant effect on repurchase intention, and product quality had a positive and significant effect on repurchase intention. Subjective norms have a positive and significant effect on attitudes, and product quality has a positive and significant effect on attitudes. Attention to buying has a positive and significant effect on repurchase intention. Attention to buying mediates positively and significantly affects the relationship between subjective norms and repurchase intentions. Attention to buying positively and significantly mediates the relationship between product quality and intention to repurchase Endek traditional cloth products in Denpasar City.