Abstract
The purpose of this study is to measure the inter-organizational communication of alliances, and to explain the relationships among communication (communication willingness, commitment, behavior, and quality), alliance performance, and alliance stability. In data from 314 firms in China, communication willingness (β= .232), communication behavior (β= .305), and communication quality (β= .174) had a significant effect on alliance performance, while communication willingness (β=.232), communication commitment (β= .158), communication behavior (β= .134), and communication quality (β= .333) affected alliance stability. Limitations and future research directions were also discussed. Key words: Inter-organizational communication, alliance performance, alliance stability.
Highlights
The number of inter-organizational alliances has grown rapidly during last decade, studies have reported very high failure rates
Based on an empirical study of strategic alliances in China, we explore the relationship among inter-organizational communication, alliance performance, and alliance stability
A single indicator of interorganizational communication has been largely applied by extant research (Mohr et al, 1996), it does not sufficiently capture the complex nature of interorganizational communication in the strategic alliance context
Summary
The number of inter-organizational alliances has grown rapidly during last decade, studies have reported very high failure rates. Alliance failure occurs when an alliance fundamentally cannot result in satisfying performance or it unexpectedly discontinues. For this reason, alliance performance and stability are considered as two major indicators of alliance success (Park and Ungson, 2001). Despite former studies argue that inter-organizational communication has a positive effect on alliance performance and stability, this research remains undeveloped. The objective of our paper is to fill this gap by introducing four dimensions of inter-organizational communication. Based on an empirical study of strategic alliances in China, we explore the relationship among inter-organizational communication, alliance performance, and alliance stability. Willingness, commitment, behavior and quality, which promotes inter-organizational communication more effectively, thereby contributing to alliance success?
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