Abstract
Iran tourism industry, despite the variety and quality of its products, its potential in meeting the different expectations and wills of tourists and finally its high capacity for concurrence with the best tourism destinations in the world; is not on its real position from tourist numbers and receipts point of view. The present paper aimed at studying the process of information provision and dissemination in Iran tourism industry in both national and international levels, as one of the main reasons behind the failure of Iran tourism in achieving a steady pattern of well-known and developed tourism destination. This was the first attempt to study the double dimensions of information provision and dissemination in Iran tourism industry within a systematic and professional structure. The method that the research enjoyed was based on library as well as, survey (descriptive and analytical statistics). The main finding of the study showed that there was a meaningful difference between the current situation of information provision and dissemination in Iran tourism industry and the optimal standard at the moment. Based on the findings and the research literature, the structure of an efficient information provision and dissemination system along with its implementation strategies were devised and put forward to bridge the existing gap. Key words: Information provision and dissemination, tourists information centers, Iran tourism houses, tourism data banks.
Highlights
The tourism industry in the Islamic Republic of Iran has a real natural, historical and cultural potential
These shortcomings can be observed in form of imbalance in tourists’ distribution in the sites, “the absence of a reliable, sufficiently region/country specific data time series (ITTO, 2001, 2)”, inability of tourism industry in respect to research questions, lack of reliable information and statistics and dependence on overall data and in a number of cases lack of any information on Iran tourism in the reports and references of the specialized international organizations
The present paper studies, for the first time the double dimensions of information provision and dissemination in Iran tourism industry within a systematic and professional structure
Summary
The tourism industry in the Islamic Republic of Iran has a real natural, historical and cultural potential. The unique and special geographic location of the country, its fourseason climate, historical sites and monuments, ancient civilization, variety of the traditions and customs, as well as, other social factors such as young educated population, high unemployment rate and oil dependent economy; have given an adequate place to the tourism industry in the recent upstream development plans of Iran. Despite all these potential, Iran tourism industry in the last few years had not been an era of constant and steady development as the result of some internal and external factors. These shortcomings can be observed in form of imbalance in tourists’ distribution in the sites, “the absence of a reliable, sufficiently region/country specific data time series (ITTO, 2001, 2)”, inability of tourism industry in respect to research questions, lack of reliable information and statistics and dependence on overall data and in a number of cases lack of any information on Iran tourism in the reports and references of the specialized international organizations
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