Abstract
The study was conducted in South Achefer and Jabi Tehinan districts of West Gojam Zone with the objectives of identifying the major potato marketing channels, to analyze potato marketing cost and margins, and to examine determinants of producer’s potato supply to market. The study took a sample of 100 producers, 70 traders and 40 end consumers randomly. Both quantitative and qualitative data were collected and analyzed through marginal and econometrics analysis. In South Achefer district, producers, wholesalers, retailers and processors earn 11.44, 7.54, 16.85 and 64.17% share of profit margin, respectively. Whereas in Jabi Tehinan district, the percent shares of profit margin for producer, collector, retailers and processors was 26.35, 25.52, 19.13 and 29.01%, respectively. In Jabi Tehinan, regression analyses revealed that distance to nearest market centre (5%), owned ox number (10%), experience (5%), access to credit (10%), total amount of potato produced (1%) and market information (5%) were significant. In South Achefer district, total amount of potato produced and market information were found to be factors affecting supply of potato to the market at 1% probability level. Therefore, governmental and non-governmental organizations should take part in fulfilling the gap of different market chain actors through their intervention especially in term of market information. Key words: Determinants, district, market chain, marketing channels, potato.
Highlights
Wider production of high-value vegetables can provide a viable mechanism to generate additional household income and supplement nutritional intake (USAID, 2000)
The marketing channel is the means by which channels identified for potato marketing in South Achefer district (Figure 2)
The same with Jabi Tehinan district marketing channel comparison was made based on amount of potato passed through each channel
Summary
Wider production of high-value vegetables can provide a viable mechanism to generate additional household income and supplement nutritional intake (USAID, 2000). According to the EIAR and ARARI (2013), potato is the priority world‟s no-grain food high-value vegetable crop. The global production over the past two decades has expanded from 267 to 375 million tone and market opportunities make it most popular food crop for urban populations. It generates employment opportunity for low-income farmers through access to higher value markets along the potato market chain. Potato plays a very significant role in the agricultural economy by providing wonderful yields per unit area compared with other food crop (Javeed et al, 2013).
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