Abstract
This paper considers the management process of the development of companies on the basis of the knowledge management concept. On the one hand, a wide range of publications on this subject facilitates the usage of the conceptual aspects of knowledge management for reaching the goals of the development of the Ukrainian companies. On the other, hand it requires adaptation of scientific achievements for solving various problematic situations in practice. Attention is paid to the potential of the Ukrainian companies’ development on the basis of the knowledge potential estimate. This paper examines the knowledge management process in an example of the improvement of brand management process. It suggests and substantiates the main directions and ways of the practical application of this concept for the Ukrainian companies on the basis of the knowledge management cycle.
Highlights
Increasing importance of knowledge as a resource shows up in the modern development paradigm
As a basic instrument of such achievements, requires managing actions, which is achieved through the knowledge management concept
He observed that knowledge is power, it may have a significant influence in an organization, it cannot be simultaneously purchased on the market, it has long-term character, it is beyond the competition, and it can be used in different activities simultaneously
Summary
Increasing importance of knowledge as a resource shows up in the modern development paradigm. Knowledge management enables knowledge to be converted into an asset whose value increases with the accumulation of skills, creative talents of the people, their educational qualification and experience. Such transformation improves people’s ability to acquire new knowledge and information and to use them for development. The objective of this paper is the generalization of theoretical and practical guidelines of companies’ development management on the basis of the knowledge management concept To achieve this objective, we will discuss the following: (a) the essence and elements of knowledge necessary for the development of the Ukrainian companies, (b) the main stages of knowledge management, (c) selection of the main approaches to the formation of knowledge management strategy, (d) discovery of the obstacles of knowledge management implementation into the domestic practice, and (e) an outline of the perspectives of knowledge management for the achievement of organizational development purposes.
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