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Abstract
Modern day market places are highly varied and cannot be serviced effectively by a single supply chain paradigm. Consequently products and services must be provided to the end consumer via tailored supply chain strategies. This article categorises consumer products and details the specific supply chain management tools and techniques required to service each. A comparison of lean and agile strategies is provided along with a detailed explanation of the integration of the two within a Leagile supply chain. The application of such a strategy for electronic products is provided via a four stage case study. A route map for engineering supply chains to match customer requirements is developed in order to avoid costly and ineffective mismatches of supply chain strategy to product characteristics.
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