Abstract
The cascading order variability from downstream trumping up the upstream site of the supply chain network indicates the deleterious effect to the performance of the fast moving consumer goods industry. The fundamental likelihood to optimization in this industry requires dexterous flows of quasi-real-time information, as well as reliable product availability. In this context, this study analyzes the challenges of bullwhip effect on the perspective of ingenious optimization strategies, and further contemplates to establish the engineering patterns of interrelationships on the magnitude of pooling the resources to advance supply chain capabilities. The suppression of bullwhip effect on underlying optimization strategies is sought to elevate accelerated responsiveness, improve network demand visibility and reduce volatility in frequencies to inventory replenishment. A rigorous and disciplined quantitative approach afforded the tentatively development of pattern of interrelated supply chain dimensions. The factor analysis method was used on 448 responses and insightful findings were produced from the compelling purposive sampling technique. The findings indicate that the magnitude of better ameliorating bullwhip effect, the value of competitive economic information and strength of selected optimization strategies depend on the model of unified engineering patterns. This paper provides insights to FMCG industry on using innovative strategies and modern technology to enhance supply chain visibility through integrated systems networks.
Highlights
Chain management as a matter of integrated coordination in a competitive environment has become a eulogised impetus value-adding strategic processes to match demand and supply
The findings indicate that the magnitude of better ameliorating bullwhip effect, the value of competitive economic information and strength of selected optimization strategies depend on the model of unified engineering patterns
The supply chain partners leverage upstream and downstream interdependent relationships and interconnected nature of modern supply chains to create key performance outcomes for sustainable revenues. This brief background provides a thematic framework on the following problem statement: The effect of global optimization strategies remains the central hypothesis for inducing pernicious effect of bullwhip effect and attempting to improve profitability on underlying cascading demand order variability (DoV) roaming upstream supply chain network
Summary
Chain management as a matter of integrated coordination in a competitive environment has become a eulogised impetus value-adding strategic processes to match demand and supply. The degree of market uncertainty, limited supply chain visibility and template-based information sharing systems in the business environment challenge the competence of supply chain performance on responsiveness, connectivity and agility to ameliorate phenomenon of bullwhip effect (BWE) The supply chain partners leverage upstream and downstream interdependent relationships and interconnected nature of modern supply chains to create key performance outcomes for sustainable revenues. This brief background provides a thematic framework on the following problem statement: The effect of global optimization strategies remains the central hypothesis for inducing pernicious effect of bullwhip effect and attempting to improve profitability on underlying cascading demand order variability (DoV) roaming upstream supply chain network. An optimized supply chain means an integrated collection of organizations that manage information, product and cash flows from a point of origin to a point of consumption with the goals of maximizing consumption satisfaction while minimizing the total costs of the organizations involved (Kiefer and Novack, 1999; Wright and Lund, 2003)
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