ENGINEERING OF VALUE MEANINGS IN THE INFORMATION AGE

Abstract

The problem of political engineering in the information age is considered. It is determined that political engineering is a system of management techniques and technologies, which in strategic and tactical terms is aimed at creative and effective social design and construction. Effective political engineering is a condition for overcoming destructive phenomena, the most important of which is the excessive growth of the phenomenon of randomness in political development. The article is devoted to the specifics of the explication of the concept of value (axiological) meanings in the information age. The content of axiological guidelines, which are a priority for political adaptation of both society and the political regime, is analyzed. The negativism of the tendency to prioritize technology over axiology in the spiritual and practical mastery of the world by man is noted. The challenges of modernity reflect on the understanding of democracy: procedural aspects prevail over substantive ones. The aggravation of contradictions in the orbit of such more important axiological meanings as stability, democracy, and freedom is logical. Political engineering with national interests in mind involves technological sovereignty. Such engineering is a condition for political stability and a source of opportunities for prosperity. It is emphasized that the important risks of the information age are due to the use of axiological meanings of political entertainment, carnivalization and glamorization of the political space. The author identifies ways to overcome negative trends. These include: individual experience; stimulation of activity; strengthening of rational guidelines for the formation of a political position; the government's interest in an informed citizen and in increasing his role as a participant in the political process; harmonious correlation of humanity's desire for high technologies with the tasks of implementing axiological meanings that will stand in the way of replacing the Cartesian principle «I think, therefore, I exist» with «I consume, therefore, I exist». The author uses the typology of parameters and strategies of political adaptation to characterize the phenomenon of political engineering.