Engaging youth in anti-tobacco awareness campaigns in India

Abstract

Launch of CampaignObjectiveImplementationQuit Tobacco Movement (2008) Launched in 2008, it is implemented every year in the schools having SBF's Super Army Leadership ProgramTo promote freedom from tobaccoInspired by the Quit India Movement Used freedom struggle imagery to promote freedom from tobacco. Street plays, rallies, poster exhibitions at railway stations and public places.Life Se Panga Mat Le Yaar (2011) This campaign was launched involving a celebrity from Indian film industry to get the attention of youth on the important issue of tobacco and its harmful effects. The campaign had a long term impact due to media coverage.To counteract positive images of tobacco in popular cinema.Launched using a celebrity ambassador Street plays, rallies at public places. Audience engagement through radio, social media.Election Campaign (2014) This campaign was done during the parliamentary elections in India in 2014. The similar campaign will be conducted during the state and municipal elections to create awareness on tobaccoTo encourage people to stop using tobacco as part of New Year's resolution.The students took on the role of campaigners and voters for a hypothetically created "Tambakhu Mukta Party". Automated voting machine was created to showcase various voting options to choose from various tobacco products.''Tambakhu Ko Dhishum'' (2015) It is a long term online campaign which makes the use of social media like Facebook where photographs clicked by children are posted on a continuous basis.To collect cases of violation of COTPA 2003 actOnline campaign launched on 'World No Tobacco Day 2015' with NGOs in Mumbai. The campaign monitored the violations of the act related to sale and promotion of tobacco products.