Engaging Vernacularity and Identity Politics of Public Spaces to Promote Cultural Tourism: Art Festivals in Bandung, Indonesia

Abstract

Public space has a vital role in defining the politics of identity. Art festivals in public spaces can increase the function of public spaces to negotiate cultural identity, characterized by vernacularity, and simultaneously use various local symbols and tourist attractions. This research discusses how art festivals in public spaces become a means for reconstructing cultural identity and promoting cultural tourism in Bandung City, Indonesia. This research employs qualitative research methods. Data collection is carried out through a literature study and field research using various approaches, including observations, interviews, and Focus Group Discussions with relevant stakeholders during JulyAugust 2023. Findings show that art festivals become a space where the politics of culture and cultural tourism meet different interests. At the same time, government policies appear to promote the preservation of vernacular culture and local traditions in order to improve tourism attractions. The paper concludes that the festivals serve as a significant place for cultural commodification, even if their primary goals are to celebrate cultural identity.