Abstract
ABSTRACT Teachers of tourism play an important role in assisting students to develop geographical knowledge and a sound understanding of tourism terminology and statistics, coupled with an ability to put these attributes into use in appropriate, creative, and competent ways. This article describes a multimedia-based teaching technique used in a New Zealand university tourism course and presents research findings regarding its impacts. In particular, the technique motivated students to attend and participate in class and contributed to a reported increase in tourism-related knowledge as well as an understanding of and appreciation for other cultures.
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