Abstract
Self-littering of the environment has become habit among many Nigerians. People on daily basis littered the environment with all kinds of wastes, and this has affected the aesthetic beauty of the environment.. The study examines media advocacy on self-littering of the environment. The mainobjective of the study was to determine how media advocacy can help to discourage self-littering of the environment. Questionnaire was used as instrument for data collection. A total of 384 respondents were sampled in Benin City, Edo state, Nigeria on the subject matter. The results showed that media advocacy can help to discourage self-littering with the adoption of various communication channels. Inhabitants’ are aware that they littered the environment with dirt but change in behaviour is needed. Consistent media advocacy can bring about that needed change to stop self-littering of the environment.
 Keywords: Environment; Habit; Littering; Media advocacy; Self-Littering
Highlights
IntroductionSelf-littering of the environment is a common environmental practice and habit in Nigeria
Self-littering of the environment is a common environmental practice and habit in Nigeria.Scholars in environmental management have lamented over the sorry state of littering of the environment with several kinds of wastes
As shown by 77% of the respondents, Nigerians still throw waste or used items from moving vehicle. This is a regular practice that should be discouraged by media advocacy and all
Summary
Self-littering of the environment is a common environmental practice and habit in Nigeria. Scholars in environmental management have lamented over the sorry state of littering of the environment with several kinds of wastes. Were of the view that human health has to do with the state of the environment. Anozie (2017) says littering of the environment is as a result of bad habit. Freijea; Nasera; and Abdullab (2019) note that littering in public places is a problem that has adverse environmental and socioeconomic impacts and with several implications on human health and the integrity of the environment. Oluyinka and Balogun (2013) observed that throwing litter on bare ground increases the time, money, and human resources that government, community, and individuals have to spend on environmental sanitation and clean up activities
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