Abstract
Online science communication can often be categorized into various expository formats (graphics, videos, or written articles) that are accompanied by brief spurts of dialogic engagement (commenting on social media, tweets, etc.). However, such fleeting examples of digital engagement lack what is needed for durational interactions between experts and publics in non-prescribed formats. We argue that a new form of web-based documentary, which designs for participatory sensibilities, can help fill these gaps by aligning with the goals of Horst and Michael’s emergence model of science communication (2011). By exploring the interactive web documentary, Aurator, as a case study, we discuss the benefits and challenges afforded by participatory media to science communication practitioners and scholars who may consider interactive media projects as new sites for investigation.
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