Abstract
The rapid development of new technologies has created interesting and unexpected possibilities in e-health, and digital platforms have become widespread, connecting users, experts, and practitioners of the health world. This triggered our investigation into the relationship between the engagement platforms used by 293 doctors with various specializations, their satisfaction, and the dimensions of social sustainability in the healthcare sector. The research focused on professional interaction and its sphere of action in engagement platforms, defined as virtual contact points for exchanging information, thus increasing the co-creation of value between physicians and patients. In order to verify our hypothesis, a health digital platform called paginemediche.it was used, and the two dimensions of engagement and sustainability were considered, examining their causal relationship and evaluating their effects on physician loyalty in terms of the re-use of the digital platform by doctors. Our results, using a multiple linear regression analysis, showed that the social sustainability of the digital health platform was directly influenced by online engagement, generating a positive effect on physician loyalty. In particular, the human dimension of social sustainability proved to be decisive for the re-use of the platform.
Highlights
The rapid development of new technologies has created numerous possibilities in e-health, by which healthcare can be delivered from a distance through information and communication technologies (ICTs)
While other authors [59] have studied the benefits of e-platforms on the performance of physicians using ICT, our study explored the factors affecting the GPs’ behavior based on the social sustainability perception of digital platforms and on the engagement dimensions activated by participation in the health digital platform
The more physicians that are engaged on digital platforms, the more they will desire a sustainable platform
Summary
The rapid development of new technologies has created numerous possibilities in e-health, by which healthcare can be delivered from a distance through information and communication technologies (ICTs). The term “e-health” refers to health services and simplified, updated health-related information provided by the Internet and related technologies [1]. The integration of these supports into healthcare aims to make care more patient-centered. Interest in the use of the Internet for health-related purposes has increased significantly in the scientific community and in the public domain. Following these proposals, digital platforms have spread, connecting users, experts, and practitioners in the health world [3]. The epistemic hypothesis is that there is a positive relationship between online engagement and the Simustpairnoavbielimty e20n1t9o, 1f1t,hxeFOpRerPcEeEivReRdElVeIvEeWl of service sustainability through the role of mediation perfo2rmof e1d5 by the new sharing platforms
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