Abstract

Energy tourism is an emerging type of tourism that received increasing attention in the recent period. Hydro plants were part of the energy tourism offer that has been attracting the tourist throughout the time. Thus, revealing the online representation of their textual and visual content is of considerable interest for countries that aim to enhance this specific tourism activity. Serbia has an unfavourable structure of exploited energy sources with a significant share of renewable source, in contrast to considerable hydro energy potential, both for energy creation and tourism usage. By acknowledging the current state of the tourism use of hydro plants, understanding its attraction and experience value, and future activities that could derive from it is an initial step in formulating tourism management and marketing efforts.

Highlights

  • Nowadays, tourists are driven by unique and novel experiences

  • ‘energy regions’ [1] have become a novel tourism product that has the capacity to attract the considerable interest of the contemporary tourist

  • Serbia energy tourism and a more focused search term Serbia hydro plant energy tourism were examined within the Google trends search, it has not generated enough data to implement analytics

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Summary

Introduction

‘energy regions’ [1] have become a novel tourism product that has the capacity to attract the considerable interest of the contemporary tourist. Population inhabited outside energy landscapes is not fully aware of the aesthetic, educational, experiential, spatial and environmental aspects of ‘energy regions’ in the tourism context [2], so visitation of these regions should generate substantial interest. Energy-tourism encircles various tourist initiatives: educational trails, exhibitions, guided tours to energy camps [3]. ‘energy tourism has considerable societal relevance [3], especially regarding clean energy solutions, climate change and sustainability in general. Jiricka et al [3] proposed two approaches towards the creation of the energy tourism product. The first one is expert-based energy-tourism, while the second relies on energy experience tourism

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