Abstract
The article is devoted to the formation of the scientific and methodic providing based on the estimation of the product competitiveness for the energy saving as for a component of the tire enterprises strategic development. Since a car consumes 10% of fuel due to tires, it is advisable to take the energy efficiency into account as an impact factor on the production and consumer characteristics of tires when estimating of the competitiveness of the tire enterprises products. The quantitative estimation of the level of competitiveness of the tire products by the integral indicator that is calculated as an average arithmetic indicator weighted according to the conditions of sales on the markets of each group of tires on the base of the complex indicators of competitiveness for every model of standard size of tires in the conditions of production and consumption has been offered in this research work. This approach to the estimation of the product competitiveness allows tire enterprises to take into account aspects of the energy efficiency in the production and consumption of the model of standard size of tires as well as to make the market positioning of the energy-saving tires. It has been offered to consider the energy saving in the tire enterprises at the production and consumption aspects, which should be taken into account in the system of the enterprises’ strategic development as a necessary condition of the product competitiveness providing. Based on the components of the integral indicator of estimation of the level of competitiveness of the model of standard size of tires, it was proved that the rolling resistance coefficient and the content of silica acid filler are the defining indicators of energy efficiency in the group of tires for passenger cars. The product energy efficiency should be estimated by means of the indicators of tire weight and pressure level inside the tire in the groups of tires for trucks and tires for agricultural machines.
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