Abstract

BackgroundCaffeine containing energy drinks (EDs) are heavily consumed, particularly among young adults. The number of reports of caffeine intoxication from caffeinated EDs and problems related to caffeine dependence and withdrawal is increasing. The objective was to assess the knowledge and perceived beneficial effects of EDs consumers, to assess consumption patterns and determine the adverse effects experienced by different EDs consumer groups residing in Saudi Arabia.MethodsAn observational cross-sectional study with data from a randomly selected Saudi population was conducted during the period of January 15th, 2015, to April 15th, 2015, using a pre-tested 43-item questionnaire. The data were obtained and collected using interview questionnaires. Sociodemographic characteristics and data on EDs consumption patterns, the level of awareness among study subjects, and the purported benefits and reported adverse effects of EDs were collected. Frequency, percentage, and arithmetic means were calculated using Chi-square and ANOVA tests, and data with p < 0.05 were considered significant.ResultsOf the 816 individuals invited to participate in the study, 783 participants responded and completed interviews, response rate was 96%. Consumers attributed the popularity of EDs to massive advertising media (46.7%) and their stimulating and invigorating effects (37.5%). EDs are consumed by subjects for their effects on fatigue reduction (64.6%), increased alertness and focus (75.8%), and assistance during long driving trips (75.7%). Study subjects reported suffering from adverse effects, including mainly diuresis (53.7%), palpitations (50.7%), insomnia (50.7%). Importantly, an inverse association was identified between knowledge of EDs and consumption rate, and a proportional association was identified between experienced adverse effects and consumption frequency. Lower knowledge scores were identified in daily consumers than in 1–3 times monthly consumers; higher adverse events were experienced by daily consumers than by 1–3 times monthly consumers. The majority of consumers (84.6%) recommended that authorities should regulate EDs consumption.ConclusionsExcessive EDs consumption is associated with an increased risk of experiencing several adverse events, which is commensurate with published studies. Increasing knowledge about EDs and their possible risks could decrease their consumption by the general public.

Highlights

  • Caffeine containing energy drinks (EDs) are heavily consumed, among young adults

  • The results indicated that people had no specific preferred time for Energy Drink (ED) consumption, whereas quarter of the participants drank them with meals

  • A published study reported that the frequency of intake among both genders was affected by age [38]; that research group examined only participants between 14 and 19 years old, whereas we studied consumption patterns in a much wider age range (15–63 years old)

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Summary

Introduction

Caffeine containing energy drinks (EDs) are heavily consumed, among young adults. EDs consumption is increasing, among young adults and athletes [2,3,4]. EDs contain large doses of caffeine and other legal stimulants [1]. The ED market has grown exponentially with nearly 500 new brands launched worldwide in 2006 and 200 new brands launched in the US in the 12-month period ending July 2007 [5]. The total U.S retail market value of EDs from all sources was estimated to be $5.4 billion in 2006, and this value has shown a similar annual growth rate over this same period (47%) [5]

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