Abstract
In this article, Mary Ann Ferguson-DeThorne examines The Lamp , a publication sponsored by Exxon, to determine when and to what extent Exxon informed The Lamp's audience about an impending energy shortage and possible energy conservation methods, to learn if The Lamp's energy conservation messages reflected Exxon's stated conservation positions, and to compare The Lamp to mass-circulation news magazines in terms of how well it alerted its audience to the impending energy shortage. The crucial period of study here is 1971–1973; prior to the Arab oil boycott and the 1974 Congressional investigation of charges that the large oil companies had contrived shortages to eliminate competition.
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