Abstract
At a recent consortium of energy executives, it was agreed transparent messaging from power companies to consumers must become a top priority if energy initiatives related to power conservation and carbon emission reduction can occur. Traditionally, utility companies perceive their role as legal, franchised providers of consistent, reliable energy. Those deliverables still matter. However, contemporary and social media–savvy energy customers want real‐time communication and low‐touch interactions with their energy providers. The timing is right for power providers to become part of the environmental stewardship conversation. It has been documented by environmental researchers there is a heightened awareness regarding the human effect on climate change. Consumer messaging provided by energy producers might be in the form of climate change as an environmental issue, health concern, or public security matter.
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