Abstract
This study initially explains all the Supply chain processes involved in fashion retail business and later discusses about the real time challenges faced by fashion retailer in India. It also throws a light on how IT can improve the supply chain aspects in fashion retail. Paper also talks about why fashion retailers in India are more resistant towards IT solutions. Paper also look at the obstacles faced by fashion retailers in India in to go Omni-channel. This study helps the IT providers to understand how to build their products solving the real time challenges faced by fashion retailers, and helps retailers to improve their supply chain planning by leveraging IT solutions. This paper also helps to understand the fashion retailing business in India.
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