Abstract
AbstractThe need for more environmentally sustainable diets is clear and urgent; it is predicted that we will need two planets to feed the Earth’s population by 2050. Adopting more environmentally sustainable behaviours has become increasingly popular in the last decade, both at an individual and institutional level. However, whilst sustainability is now a mainstream issue, the perceived impracticalities that are attributed to more environmentally sustainable actions can act as a barrier to the widespread adoption of sustainable lifestyles and dietary behaviours in the general population. This study sought to observe the degree to which an in‐house Sustainability Toolkit and Sustainability Challenge can encourage the adoption of environmentally sustainable dietary and lifestyle behaviours by employees of a European food company. Eight employees participated in a successful pilot Sustainability Challenge, yielding greater feelings of empowerment and motivation in acting more sustainably. A full company rollout is now planned, and it is hoped that the Sustainability Toolkit and Sustainability Challenge will encourage current and future employees to adopt more environmentally sustainable lifestyles and dietary behaviours.
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