Abstract
Quantitative research alone cannot provide enough understanding of restaurant patrons' nutrition-related decisions. As the role of restaurants in contributing to the obesity epidemic is being examined, more information is needed to determine how healthier choices at restaurants can be encouraged. Focus group research was conducted to explore customer decision making and to uncover strategies which could be used by restaurants to encourage healthier choices. Seven themes emerged which provide insight into this issue. Four themes are discussed here: disconnect between healthy eating and restaurants, shock, compensation, and control and choice.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
