Abstract
Lead user methods were applied to develop product design principles that encourage environmentally conscious behaviours in individuals. Old Order Mennonites (OOMs) were chosen as lead users because of their low resource consumption lifestyles. Ethnographic analysis revealed that discretizing resource consumption facilitates and encourages conservation behaviours in OOMs. An experimental study demonstrated the effectiveness of discretization in reducing water consumption. We postulate several distinct ways in which discretization encourages conservation behaviours. We conclude with insights on how discretization can be integrated into the design of modern products to encourage environmentally conscious behaviour in the general population.
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