Abstract
Building creativity in a remote group is challenging, and various methods to improve it have been investigated. However, the effect of a real-time feedback system on computer-mediated group creativity outcome remains undetermined. In this study, we studied the creativity performance of 20 two-person groups (dyads) while they engaged in a group alternative uses task via video-mediated communication and received real-time feedback cues based on turn-taking. The study included three conditions: turn-taking encouragement feedback (TTF), random time feedback (RF), and no feedback (NF). To probe the underlying mechanism, we assessed creativity outcomes, participants’ mood, and the temporal characteristics of the feedback effect type (i.e., slow gradual or instantaneous). The performance results revealed that TTF can enhance creativity outcome in the three dimensions of fluency, originality, and index of convergence. Comparing the self-reported moods indicated that the TTF cues heightened negative valence with high emotional arousal. While the results did not show any slow gradual changes in idea generation and idea quality differences between conditions, the results showed that the feedback cue impact was instantaneous. The results also indicated a significant instantaneous effect of immediate turn-taking on idea generation. Our findings suggest that the TTF condition enhanced cognitive persistence rather than cognitive flexibility during the remote group creativity session. The results of this study can be useful not only in remote human-to-human communications, but also in designing social robots and agents.
Highlights
Group creativity is an essential tool in educational and industrial settings [1], and communication is a critical point in group creativity [2], [3]
The results would indicate creativity enhancement in all categories, and HAPM experienced by participants in this condition. We addressed these questions: can turntaking feedback stimulate turn-taking behavior? What are VOLUME 9, 2021 the effects on the overall outcomes of remote group creativity? Would feedback improve creativity outcomes based on the persistence cognition or flexibility cognition? On what timescale does the feedback affect remote group creativity— does it induce a slow, gradual change, or does it have an instantaneous and fleeting effect? Answers to these questions can help in designing applications to aid in idea sharing and fostering group remote communication
The results showed that the taking encouragement feedback (TTF) condition improved the number of shared ideas and their quality in terms of the fluency, convergence, and originality but did not significantly increase flexibility and irrelevant speech
Summary
Group creativity is an essential tool in educational and industrial settings [1], and communication is a critical point in group creativity [2], [3]. Computer-mediated communication has become a new trend because of rapid technological advancements. This raises the question of how to enhance the creativity session outcome of a remote group, which suffers from improper communication. In this study, inspired by the increase in remote communication during the COVID-19 pandemic, we proposed a feedback system based on turn-taking to improve remote group creativity. The effect of this system on behaviors among group members and on different aspects of remote creative idea generation. Previous studies on the impact of feedback on communication have reported a positive impact of real-time feedback on collaboration [8]. Several previous studies have addressed the effects of visual feedback on remote communication. Lederman et al reported that measuring conversation time and turn-taking behavior may be useful in
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