Abstract
Barack Obama’s presidential campaign and victory were highly publicized events that reverberated outside the United States and were of significant interest to many Brazilians. In this research note, I argue that the longstanding comparison between race relations in Brazil and the United States contributed to Obama’s meaningfulness for Afro-Brazilian activists. Many scholars and non-elite Brazilians have depicted Brazil as less racist than the United States, which contributes to an idea of Brazilian exceptionalism. Afro-Brazilian activists seized upon the public attention paid to Obama to counter this Brazilian exceptionalist position by pointing to forms of racism in Brazil that limit Afro-Brazilian political ascension.
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