Enabling critical performativity: The role of institutional context and critical performative work

Abstract

Critical performativity has become a promising notion for critical scholars who want to have concrete impact on society. Although the number of studies contributing to this literature has significantly increased in recent years, most of them are still restricted to theoretical debates. Rarely are those who have analyzed empirical cases and explored the institutional context that strengthen or limit the chances of critical projects to be successfully performed in practice. In this article we draw on the case of Popular Cooperative Incubators in Brazil to address this blind spot in current literature on critical performativity. We particularly focus on the institutional context for critical projects to be performative and on how actors shape the institutional context. We develop the notion of “critical performative work” to better show how the combination of institutional theory and critical management studies can help advance critical performativity. We offer both new theoretical contributions and practical suggestions for critical theory to have a larger impact in practice.