Abstract
The development of financial inclusive sector in India has been promising with mobile technology playing a prominent role. The rate of growth of rural teledensity is phenomenal. Mobile banking (M-Banking) has therefore proved to be a win-win situation for both banks and telecom companies. On a parallel track, it is seen that acceptance and adoption of mobile as a channel has been an issue in rural areas. There seems to be dearth of analysis of factors resulting in the slow rate of growth. This paper attempts to dig out barriers and enablers of M-Banking in rural India and weave them using an interpretive structural modelling (ISM). The model results in connecting the dots and help the policy makers of banks and telecom companies analyse the issues faced at various levels. The results will add to the body of literature and simultaneously help practitioners to understand the various levels of implementation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
