Abstract
Since the 15th Eurovision Song Contest (1970), short videos preceding each performance have become popular within the contest. Known as postcards, these short films generally offer heritage narratives of both the host country and participating countries. Based on a sample of 437 postcards, broadcast at the festivals from 2000 to the 2021, we have carried out a qualitative analysis of the role played by heritage in these videos. Both from an identity/nationalist approach and from a purely market use through tourism, the famous postcards exhibit a timid shift in the notions of heritage and new ways of conceptualising the tourist experience.
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