Abstract
Entrepreneurship development at the household level is the forerunner to the growth of an MSME. In the village of Antiga, Manggis District, Karangasem Regency, there is a home-based business engaged in the production of coconut oil (kelentik oil). Currently the level of marketing is only limited to traditional markets while the target is to be able to market products in modern markets. Therefore, this study has the objective to know the level of efficiency of production costs incurred by the producers of coconut oil (kelentik oil) in Antiga village, Manggis district, Karangasem regency; to know how to empower Micro, Small and Medium Enterprises producing coconut oil (kelentik oil) and to analyze the factors that influence the intention of buyers or consumers to buy coconut oil (kelentik oil) in Bali. The research method is a qualitative method. The result is that the production process is still traditional so that production cost efficiency is achieved. Furthermore, the empowerment of MSMEs is not yet optimal as business partners in marketing their products. Several factors influence consumers' intention to buy coconut oil (kelentik oil). So the input that can be given is to improve relationships or networks to be able to expand the market and improve product packaging.
Highlights
Micro, Small and Medium Enterprises are economic activities of the people which are an integral part of the business world with their position, potential, and role to realize a balanced and equitable economic structure in terms of development based on economic democracy
From the following five MSME groups, the coconut oil producers in Antiga Village can be included in the business group that is reserved for small businesses
Based on the results of interviews and direct observations to the research location, data were obtained from 7 informants as coconut oil producers in Antiga Village, Manggis District, Karangasem Regency as follows: The production process to produce coconut oil uses fuel from solar energy
Summary
Small and Medium Enterprises are economic activities of the people which are an integral part of the business world with their position, potential, and role to realize a balanced and equitable economic structure in terms of development based on economic democracy. From the following five MSME groups, the coconut oil producers in Antiga Village can be included in the business group that is reserved for small businesses. In order to be able to develop and produce coconut oil to penetrate the modern market, kelentik oil producers can join MSMEs that can protect them. Entrepreneurial growth in Indonesia is very necessary because it is the forerunner to the establishment of a Micro, Small and Medium Enterprise (MSME). The producers of coconut oil (kelentik oil) is one of the Home Industries that are using the traditional production process. From the results of coconut production, it is very supportive for the coconut oil production process (kelentik oil)
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