EMPOWERMENT OF MICRO BUSINESSES OF SURABAYA IN MAKING AN ENVIRONMENTALLY FRIENDLY BUSINESS

Abstract

Since the enactment of the Asean Economic Community (AEC) at the end of 2015 it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production, both goods and services. If this is not done, then Indonesia is a “soft” market for other Asean countries because Indonesia has the largest population size in Asean, which is close to nearly 260 million people. SMEs and micro enterprises, which are the manifestation of people's economic democracy, will be devastated when the heavy flow of goods and services from various Asean countries invades the Indonesian market. Realizing that, empowering SMEs and Micro Enterprises is a necessity and a necessity to be able to find a national identity that has a comparative and competitive advantage. The activity is one of the media in order to strengthen SMEs and Micro Enterprises. For this reason, in the proposed IbM (Science and Technology for the community) Cake Business Group in Penjaringan Sari Surabaya's Cake Village, we chose:1. AA Micro Business under the brand ADFUN; and2. Rahayu Micro Business under the brand PELITA HATI. Where both of them are engaged in the production of typical Surabaya cakes, which so far are both more distinctively known as the Surabaya cake village. This activity aims to improve product quality in the form of various kinds of products, so that there will be more choices of buyers and if there are more variants, the more attractive it is to buyers.