Empowerment of Creative Traders Field at Manado City

Abstract

Purpose: The research purpose is to describe and explain the empowerment process by education, training, technical guidance, capitalizing, location/business facilities, legalism/business permit, partnership, business organization. Using of method for research was qualitative phenomenologic.   Theoretical Framework: The information data were collected by observation, interview, and documentation. Data information resources were gotten by snowball method.   Design/Methodology/Approach: Researcher became a field creative trader for 4 months for made Participative Observation on 2012.   Findings: The conclusion, that the government made empower people through the conditional programs, it means that a program becomes the conditions of the other programs, and than impacted to achieve the empowerment and implementation continuously and consistently, also made the result that the field creative traders had orientation on entrepreneurship, stand on ownfeeds, and creative.   Research Practical and Social Implications: The program for providing government capital assistance to traders is the government's attempt to prevent traders from borrowing capital from loan sharks. For this reason, the government provides capital assistance to traders in the form of conditions, so that traders can become recipients of aid funds from the government directly or through institutions that guarantee small and medium enterprises (banks).   Originality/Value: Empowerment of creative field traders is the government's effort to empower small-scale economic traders who are still classified as poor people. For this reason, the government has developed an empowerment work program that includes things that are needed by traders to achieve the welfare of traders.