Abstract

The concepts of Halal/Sharia Tourism nowadays become a trend as well as another golden opportunity almost in every region. Banyuwangi as one of the regions that have the potential resource of coastal zone, marine and islets now is striving to develop and take advantages from the tourism sector with sharia beach tourism, especially in Santen Island, Karangrejo village, Banyuwangi. The aims of this research are to describe the empowerment of coastal communities in accordance with the development of sharia tourism on the Coast of Santen Island. In conformity with the purpose of the research that has been conveyed, the type of research used within this discourse is descriptive research with a qualitative approach. Data collection is done through interviews, observation, and documentation. Techniques of data analyzing are utilizing interactive analysis proposed by Miles, Huberman, and Saldana. The outcomes of this study specify that the empowerment of coastal communities in the development of Sharia Tourism of Santen Island done through the development of tourism products with the coordination and management of the location, the development of events and tourist attractions, marketing development, expansion of physical environment, social, cultural and economic community.

Highlights

  • The concepts of Halal/Sharia Tourism nowadays become a trend as well as another golden opportunity almost in every region

  • Banyuwangi as one of the regions that have the potential resource of coastal zone, marine and islets now is striving to develop and take advantages from the tourism sector with sharia beach tourism, especially in Santen Island, Karangrejo village, Banyuwangi

  • The aims of this research are to describe the empowerment of coastal communities in accordance with the development of sharia tourism on the Coast of Santen Island

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Summary

10 Brunei

Sumber : Laporan Akhir Pengembangan Wisata Syariah Kementerian Pariwisata, 2015:16). Berdasarkan data dari tabel diatas dapat diketahui bahwa Indonesia sebagai negara dengan penduduk muslim terbesar di dunia, belum mampu menjadi negara tujuan wisata bagi muslim traveller. Malaysia mampu memanfaatkannya dalam meningkatkan wisatawan muslim. Pemberdayaan masyarakat melalui online tourism marketing dikarenakan dari total populasi di dunia per Januari 2017 sebanyak 7.476 milyar, sebesar 3.773 milyar adalah pengguna internet serta 2.789 milyar aktif sebagai pengguna sosial media. Penggunaan media sosial terus tumbuh dari tahun ke tahun sebagaimana tabel berikut : Tabel 3.

Vietnam
Pemberdayaan masyarakat dalam pengembangan pemasaran
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