Abstract
The Batik is a craft community that has been the identity, uniqueness, and culture riches that needs to be preserved. The study aims to create empowerment management model of batik craftsmen entrepreneurship development. The study and analysis used Research and Development methods. Data is collected through observation, deep interview, and documentation. The informant has been decided by purposive sampling, namely batik craftsmen, high school student as a generation of batik and batik observers. The research location in Susukan, Banjarneara district of Central Java Province at Indonesia. The results showed that (1) The lack of young generation of batik craftsmen, thus it requires development management through community empowerment of younger generation to preserve local cultural riches. (3) The empowerment management could be designed comprehensively and continuously by involving all parties namely the community, government, universities and private parties.
Highlights
Local wisdom owned by Indonesia people including the products of cultural arts in the form of batik has uniqueness and privileges that must be inherited and preserved
Based on the results of interviews and documentation analysis, the history of the emergence of Gumelem batik based on the history of the existence of a perdikan area which eventually became a Gumelem kademangan proven by illustrated images of activities of a palace such as government management systems, economic life, fashion and regulations on a prosperous life independently or autonomously in the village
The kademangan is led by a demang who has a management structure that works and serves, including batik craftsmen to meet the needs of the kademangan family
Summary
Local wisdom owned by Indonesia people including the products of cultural arts in the form of batik has uniqueness and privileges that must be inherited and preserved. According to Musman and Ambar (2011) UNESCO decided that Indonesian batik was a cultural heritage since October 2009.Pudjowati et al (2019) explained that the batik business provided benefits to batik craftsmen and entrepreneurs. Gumelem batik is not as famous as the Banyumas batik, Solo batik and Pekalongan batik. It requires the development of productivity, patterns, promotions and marketing. Keraf (2010) explains local wisdom as people's understanding and knowledge about interactions, relationships and customs about nature, and humans in the development process According to Vitasurya (2016) local wisdom is a combination of reason and behavior in managing changes in the physical and cultural environment based on local knowledge and experience. Keraf (2010) explains local wisdom as people's understanding and knowledge about interactions, relationships and customs about nature, and humans in the development process
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