Empowerment as a Universal Ethic in Global Journalism

Abstract

Globalization has churned up in its wake a reevaluation of standards in numerous enterprises, including journalism. The search for a universal journalism ethic, however, has often ended with the attempt to import traditional and underlying Western "free press" values, such as objectivity and an adversarial platform, forged in Enlightenment philosophy. This belief of the universal portability of Western values is reflected in the mixed results of several professional initiatives in the early and mid-1990s designed to both install and instill a First Amendment-based free press system in the newly independent former states of the Soviet Union. Scholars admonish that modernization through globalization is not Westernization and warn of the futility of attempting to fit indigenous values into a procrustean bed of Western economic or political design. Multiple models of citizen-press-government relationships grow legitimately out of indigenous value systems and are endurable within the forces of globalization. This does not mean the search for a universal journalism ethic should be abandoned to the morass of cultural relativism, but rather that a new starting point should be found and new focal points enumerated. Globalization has produced several major paradigm shifts in world societies, not the least of which is increasing degrees of autonomy of both the individual and the citizenry to encourage a wider participation in both the governing and economic process. This suggests that a new focal point of journalism ethics should be empowerment-the degree to which a society's journalism is designed to empower the citizenry for its own betterment rather than the degree to which it creates a passive audience of consumerism. In this study, I advance an ethic of empowerment that can both reflect the changes of globalization and respect indigenous value systems. I also argue that a principal structural measurement of this global ethic should be the degree of autonomy the journalist enjoys, within legal, cultural, and professional limits.