Abstract
Abstract This paper examines the rhetoric used by Rabbanit Yemima Mizrahi in her weekly Torah portion lectures to women, in which she applies a feminine point of view. For eighteen years, Rabbanit Mizrahi has used her unique rhetorical style to attract a faithful, diverse audience of Jewish women in Israel and abroad. This study investigates her rhetoric in fifty videotaped lectures and presents five of her rhetorical tools: metaphor and simile, puns, syntactical-rhetorical repetition, humor, and slang. The study also examines how her rhetoric attracts women from all walks of life, irrespective of their level of religious observance, age, and socio-cultural background, and without proselytizing. Moreover, she uses her rhetoric in a direct way, avoiding any type of authoritative distance, to transmit a message of sisterhood through empowerment of women as she interprets the Torah portion.
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