Empowering Rural Women Entrepreneurs Through Social Innovation Model

Abstract

This paper discusses how the social innovation model can help rural women, especially in the B40 group, develop their marketing skills to grow their business. The social innovation model provides better opportunities for entrepreneurs to improve their business strategy. The study began with selecting respondents based on purposive sampling in setiu wetland, then proceeding with the analysis phase to decide on the suitable module and technological solutions. The modules are designed to equip the participants with skills in doing e-business. Then proceed with the development phase, in which all participants are required to attend five training sessions to ensure they have their own Facebook page and manage it properly. The impact of this research could empower the targeted marginalized group with the knowledge of information engineering,