Abstract
Extracurricular clubs stand out as transformative and accommodating hubs in the academic experience of university students, thereby offering opportunities for personal growth, community building, and effective academic engagement. This research investigates the profound influence of academic club participation on Moroccan university students, with a specific focus on experiences within clubs such as the Bookworms and Public Speaking Clubs at Ibn Zohr University. Employing a qualitative longitudinal approach, including qualitative case studies and longitudinal analysis, the research reveals three main themes: empowerment through inclusivity, increased academic engagement and excellence, and a sense of agency and achievement. Findings indicate that club participation fosters a sense of belonging, enhances academic motivation, and develops essential soft skills, leadership orientations and community engagement. The study calls for institutional support and integration of clubs into the curriculum to promote educational research and practice within Moroccan universities.
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