Empowering modern E-commerce consumers: Optimized deep learning for product image classification in home shopping

Abstract

Accurately classifying products in e-commerce is critical for enhancing user experience, but it remains challenging due to data quality issues and the dynamic nature of product categories. Customers are increasingly relying on visual information to make informed purchasing decisions, emphasizing the importance of accurate product classification using images. In this paper, an innovative approach called SSWSO_LeNet is proposed for product image classification in e-commerce. The method involves preprocessing the input images using Region of Interest (RoI) and Adaptive Wiener Filters to improve image quality and reduce unwanted distortions. Data augmentation techniques are then applied to increase the diversity of the dataset and the robustness of the model. To address this, we propose SSWSO_LeNet, integrating Squirrel Search Algorithm (SSA) and War Strategy Optimization (WSO) with LeNet. SSA mimics southern flying squirrels’ foraging behavior to find global optima efficiently, while WSO balances exploration and exploitation stages, enhancing classification accuracy. Experimental results show SSWSO_LeNet outperforms state-of-the-art models with an impressive accuracy of 0.976, sensitivity of 0.877, and specificity of 0.857. By leveraging SSA, WSO, and LeNet, SSWSO_LeNet not only improves classification accuracy but also reduces reliance on human editors, decreasing both cost and time in e-commerce product classification.