Abstract
Distributors must match rising consumer expectations while optimising operational efficiency in a fast-changing, competitive industry. A strategic method to empower distributors is explored by integrating sophisticated marketing intelligence systems (MIS) and intelligent process automation (IPA). Using big data analytics, AI, and machine learning, advanced MIS provides deep insights into market trends, consumer behaviour, and competitive dynamics. Distributors may improve customer loyalty and happiness by making informed judgements, optimising pricing strategies, and personalising customer interactions using these insights. IPA automates repetitive operations and improves supply chain management, reducing operational costs and increasing agility. MIS and IPA work together to promote distribution network collaboration and transparency, promoting responsibility and continual development. Despite high initial expenditures, specialised labour requirements, and data privacy concerns, integrating this technology improves marketing and operational effectiveness.
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