Abstract
Abstract Machine learning (ML) is rapidly developing field that has the potential to revolutionize industries, including sales. Advanced ML algorithms can be used to empower businesses with precise sales data and insights, helping them to makebetter decisions and improve their sales performance. This paper discusses how advanced ML algorithms can be used to improve sales in a number of ways, including sales forecasting, lead generation, customer segmentation, and upsell and Cross - sell opportunities. It also provides examples of businesses that are already using advanced ML algorithms to improve their sales performance. The paper concludes with a number of recommendations for businesses that are looking to start using advanced ML algorithms to improve their sales performance.
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