Abstract
This article examines the feminist argument that Beyoncé presents through her personal narrative in relation to the audiovisual aesthetics of the music video Partition (2013), which arguably objectifies the female in accordance with normalized perceptions of gender and sexuality. The video is characterized by striptease aesthetics and hyperembodied display, firmly grounded within the tradition of contemporary pop videos that stylize the body both visually and sonically through gloss and excess. Situated within the field of popular musicology, I approach my study through a model of audiovisual analysis. With a primary focus on the strategies of production that fetishize the body through manipulation, I provide a close reading of this video by elucidating gender politics within a mainstream pop context. I conclude that the performative power of Beyoncé’s erotic display is contingent upon both the dissemination of her persona in terms of agency and the fetishizing aspects of audiovisual production.
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