Employment Practices and the Gendering of Air Canada's Culture during its Trans Canada Airlines Days

Abstract

From the earliest days women have had active roles in the commercial aviation industry. Yet most airlines' employment practices have led to narrow definitions of what constituted women's work. This study, as a part of a broader study on employment practices and the gendering of organizational culture, mirrors a similar study of British Airways by Mills (1994) and takes a rules approach, within a sensemaking framework (Helms Mills and Mills, 2000), to analyze the data. In this case, the first three 'junctures' in the history of Air Canada/TCA will be explored to show how women's work was understood and how women were represented during each of these periods. The use of corporate documents will support the notion that women were mostly thought of and portrayed as idealised, sexualised objects, which were considered dispensable. This narrow definition of women's roles has not only diminished the opportunities for career advancement but it has also minimized the importance of the work women in the airline industry have done.