Employment Policy, Employment Capital, and Employment Intention of Guangdong Private College Students

Abstract

The purpose of this study is to explore the employment intention of private college students in Guangdong, and to analyze the relationship between employment policy, employment capital and employment intention, in order to promote the employment and economic development in Guangdong. The study adopted a quantitative approach, using an online questionnaire to survey 612 students, using a variety of data analysis tools to ensure research rigor. It is found that attitude has a significant impact on employment policy and subjective norms on employment capital and employment intention, and employment capital plays an intermediary role in the relationship between these two pairs. The findings deepen our understanding of how individual attitudes, social norms, and employment capital work together to shape employment intentions, highlight the importance of cultivating positive employment attitudes and supportive social norms to enhance employment capital, and provide targeted interventions and policy recommendations for education and employment stakeholders to improve employment outcomes.