Abstract
If recent political interest and media hype is to be believed, the ‘information society’ is at last upon us, and could signal the end of work as we know it. But what evidence is there of how these new information highways will change work? In this article, based on recent case-study research, a set of messages about how organizations are applying and responding to the new advanced communication technologies are presented. First, innovation was most successful where managers sought to mobilize the new potential of these technologies, rather than implementing rationalization and retrenchment. Second, in order to reap these benefits, it was necessary to adapt organizationally as well as to adopt the technology. Third, one innovation strategy is not good for all situations: the way forward is dependent on the current situation of the organization, rather than on general principles.
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