Abstract
This study provides a comprehensive analysis of the impact of employing strategic planning on financial decision-making using both exploratory and descriptive methods. The results demonstrated a consensus among participants regarding the importance of strategic planning and financial decisions, enhancing the competitiveness of organizations. The study also emphasizes the importance of continuous research and precise analysis of financial challenges, predicting future market changes. The researcher strongly recommended making data-driven decisions, maximizing the benefits of data analysis and financial modeling techniques in informing strategic financial decisions.
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