Abstract
Technology and internet is taking a huge chunk of our lives. Nowadays almost every activity we do can be done through the internet. Organizations are running their business through the means of technology and internet, many successful organization are running their business and managing their marketing plans through the social media website. The current research study seeks to examine the role of employing social media in marketing to reach the targeted audience within cloth manufacturing sector in Jordan. Through employing a questionnaire and distributing it on (444) consumers from different markets, malls and commercial complexes; the results of the study indicated that trust and content are the most influential factors which enable the organization to reach its target audience. However, the study recommends to carry out a research on how an organization can increase the equity of its brand through social media.
Highlights
The technological developments which managed to take place worldwide have managed to change the way we address and look at the environment that we are living in
According to the analysis of the study and based on the testing of the hypotheses is appeared that social media marketing influential in reaching the targeted audience within the cloth manufacturing sector in Jordan
The results of the study confirmed that social media marketing tools and strategies have a big influence on the process of reaching the target audience
Summary
Everything nowadays is controlled and dominated by the internet. Every sector that enables us to operate is based on the smart world of the virtual reality and it drives us deeper and deeper into the internet world which managed to create a fifth dimension that we can sense and feel at some point. It can be seen recently that almost every aspect of life is dominated by the internet. Internet is playing a huge role nowadays in easing and making the managerial work sound easier and cost effective. Marketing and promotions are being done through the internet based on its cheap cost and ability to reach different places at the same time regardless of the geographical place (Amedie, 2015)
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
